Critical opinion as a tool in the marketing of cultural products: thé experiential label

Fabrice Larceneux ()
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Fabrice Larceneux: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Keywords: Labels (search for similar items in EconPapers)
Date: 2001
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Citations: View citations in EconPapers (4)

Published in International Journal of Arts Management, 2001, pp.60-70

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00660079

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