Estrategias de Petronor en el País Vasco

Santiago Zaldumbide
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Santiago Zaldumbide: Vicepresidente Ejecutivo

EKONOMIAZ. Revista vasca de Economía, 1990, vol. 18, issue 03, 124-137

Abstract: 89 % of PETRONOR, S.A. belongs to the REPSOL Group and 11 % to B.B.K. Thanks to efforts made during the last ten years, its present level of competitiveness whithin the E.E.C. is good. Given that it has to import its raw material and 50 % of its production is sold on intemational markets, the company strategy is influenced by the evolution and events of the international sector. A basic and prior strategic line of the company is to maintain its competitiveness and consolidase the integration of its refining, transport and marketing activities. For this reason, the investment programme for the next years, which amounts to 40,000 million pesetas, has the specific aims of adapting the production structure and the quality of the products to future demand, reduce energy costs, increase the added value of the production, intensify its commercial activity and optimize operations. The continuous efforts and the investments which have been made or are envisaged, predict a rising tendency in profitability, as a basic guarantee for a solid future.

Keywords: Planificación estratégica; petróleo; mercado petrolífero; refino de ptróleo; fuentes de energía (search for similar items in EconPapers)
JEL-codes: L1 L2 L21 L23 L71 Q4 (search for similar items in EconPapers)
Date: 1990
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