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- research-articleDecember 2023
When Images Backfire: The Effect of Customer-Generated Images on Product Rating Dynamics
Information Systems Research (INFORMS-ISR), Volume 34, Issue 4Pages 1641–1663https://doi.org/10.1287/isre.2023.1201Customer-generated images (CGIs) are images posted by customers on e-commerce platforms, and they usually appear in the review sections together with review text and ratings provided by customers having purchase experiences. Despite their prevalent ...
Customer-generated images (CGIs) on e-commerce platforms have been widely adopted as a promotional tool to persuade customers into purchases. Despite their prevalent applications, the effect of CGIs on customer postpurchase satisfaction has not been ...