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- research-articleNovember 2019
Geomarketing and situated consumers: opportunities and challenges
LocalRec '19: Proceedings of the 3rd ACM SIGSPATIAL International Workshop on Location-based Recommendations, Geosocial Networks and GeoadvertisingArticle No.: 13, Pages 1–4https://doi.org/10.1145/3356994.3366017With the increasing abundance of accessible location data, marketers have been targeting consumers with proximity filters to generate campaigns that are more effective. However, the ubiquitous availability of internet-connected devices have not only ...
- research-articleNovember 2014
Holistic Analysis of the Classroom
MLA '14: Proceedings of the 2014 ACM workshop on Multimodal Learning Analytics Workshop and Grand ChallengePages 13–20https://doi.org/10.1145/2666633.2666636Should we judge the quality of the class by the grades the students and teacher get at the end of the semester or how the group collaborated during the semester towards acquiring new knowledge? Up until recently, the later approach was all too ...
- posterNovember 2014
Investigating Intrusiveness of Workload Adaptation
ICMI '14: Proceedings of the 16th International Conference on Multimodal InteractionPages 275–281https://doi.org/10.1145/2663204.2663279In this paper, we investigate how an automatic task assistant which can detect and react to a user's workload level is able to support the user in a complex, dynamic task. In a user study, we design a dispatcher scenario with low and high workload ...
- research-articleSeptember 2014
Balancing factors affecting virtual reference services: identified from academic librarians' perspective
Many digital libraries are providing Virtual Reference Services (VRS). There could be various approaches to increase the quality of VRS. In this study, we focused on two key factors; improving helpfulness and reducing user's feeling of intrusiveness. ...
- research-articleNovember 2013
No surprises: measuring intrusiveness of smartphone applications by detecting objective context deviations
WPES '13: Proceedings of the 12th ACM workshop on Workshop on privacy in the electronic societyPages 291–296https://doi.org/10.1145/2517840.2517864We address the challenge of improving transparency for smartphone applications by creating tools that assesses privacy risk. Specifically, we invented a framework for qualitatively assessing and quantitatively measuring the intrusiveness of smartphone ...
- ArticleJuly 2013
Soft Actuation for Home and Office
IE '13: Proceedings of the 2013 9th International Conference on Intelligent EnvironmentsPages 188–195https://doi.org/10.1109/IE.2013.32Nowadays, most effort in the area of context-aware systems goes into applications that process sensor data to proactively drive actuators. We share the concerns raised about such fully automated operation. Most notably, due to imperfect context ...
- research-articleJune 2013
A multi-dimensional measure for intrusion: the intrusiveness quality attribute
QoSA '13: Proceedings of the 9th international ACM Sigsoft conference on Quality of software architecturesPages 63–68https://doi.org/10.1145/2465478.2465497Security in personal devices like mobile phones, tablets, is a major concern because these devices often carry sensitive information. Device platforms (e.g. Android) implement "limit access" and "authorize" security tactics to protect privacy/security-...
- ArticleSeptember 2008
Attitude toward M-Advertising, Perceived Intrusiveness, Perceived Ad-Clutter and Behavioral Consequences: A Preliminary Study
DEXA '08: Proceedings of the 2008 19th International Conference on Database and Expert Systems ApplicationPages 461–465https://doi.org/10.1109/DEXA.2008.79Mobile-marketing raises a great from practitioners. It represents a new, concise, effective and direct way to contact consumers in order to make commercial offers or simply to enhance relational quality. Although a vast majority of consumers in modern ...