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This study examines Meta's enforcement of its political advertising policies across 16 European Union countries. Leveraging a comprehensive dataset provided by Meta under the European Digital Services Act, encompassing all ads targeting EU countries, our ...

Ads supply personalization aims to balance the revenue and user engagement, two long-term objectives in social media ads, by tailoring the ad quantity and density. In the industry-scale system, the challenge for ads supply lies in modeling the ...

TikTok has become a dominant force in the social media landscape of the United States, and has spawned other social media sites emulating their algorithmically-driven short form content recommendation platform (e.g. Youtube Shorts and Instagram Reels). ...

Ads are integral to the contemporary Android ecosystem, generating revenue for free-to-use applications. However, injected as third-party content, ads are displayed on native apps in pervasive ways that affect easy navigation. Ads can prove more ...

Online social media play a major role in shaping public discourse and opinion, especially during political events. We present the first public multi-platform dataset of Italian-language political conversations, focused on the 2022 Italian general ...

When people are talking together in front of digital signage, advertisements that are aware of the context of the dialogue will work the most effectively. However, it has been challenging for computer systems to retrieve the appropriate advertisement from ...

In order to offer many kinds of scent to a human nose (a user’s nose), the authors developed olfactory displays using piezo-electric elements. In order to offer scent to the user who immerses a VR space in metaverse, the authors had developed an ...

Social media has been an important tool in the expansion of the populist message, and it is thought to have contributed to the electoral success of populist parties in the past decade. This study compares how populist parties advertised on Facebook ...

Among research on (digital) consumer activism, brand boycotting and online flaming, brand cancellation practices within expanding cancel culture are yet to be fully explored. This paper contributes to extant research by identifying and analysing factors ...

Neuromarketing lies at the intersection of three main disciplines: psychology, neuroscience, and marketing, and it has been a successful neuroscientific approach for the study of real-life choices such as consumer behavior [1]. A current gap in the ...

In this work, we present a system that sequentially generates advertisements within the context of a dialogue. Advertisements tailored to the user have long been displayed on the digital signage in stores, on web pages, and on smartphone applications. ...

Online advertising is an important revenue source for many IT companies. In the search advertising scenario, advertisement text that meets the need of the search query would be more attractive to the user. However, the manual creation of query-variant ...

For a good advertising effect, images in the ad should be highly relevant with the ad title. The images in an ad are normally selected from the gallery based on their relevance scores with the ad's title. To ensure the selected images are relevant with ...

Due to their attractiveness, video advertisements are adored by advertisers. Baidu, as one of the leading search advertisement platforms in China, is putting more and more effort into video advertisements for its advertisement customers. Search-based ...

Humans observe the behavior of others and exhibit conforming behavior according to the situation. In this study, we propose a method to change the user's walking behavior and attention by changing the ratio of multiple virtual agents in action. We ...

This paper develops a fuzzy two-layer supply chain for manufacturer and retailer with defective and non-defective types of products. The manufacturer produces up to a specific time, including faulty and non-defective items, and after the screening, the ...

In this paper, the effect of emotion induced via viewing an online advertisement in the context of electrical scooter (i.e., Gogoro) on click attitude toward click intention is empirically examined. The pre-emotion, post-emotion, and their emotion ...

Multiple initiatives propose utilizing Bluetooth Low Energy (BLE) advertisements for contact tracing and SARS-CoV-2 exposure notifications. This demo shows a research tool to analyze BLE advertisements; if universally enabled by the vendors, the ...

Information and Communication Technology interventions have the potential to improve outcomes in health and other development sectors in low-income settings. Large-scale impact, however, remains the central challenge for the HCI4D community as ...

This research explores how smartwatch brand apps can be used to advertise companies and brands. A survey was conducted to analyse the utilisation of the brand app in smartwatch, and a total of 134 data were collected. Study 1 discovered the external ...