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- research-articleOctober 2016
User Response Learning for Directly Optimizing Campaign Performance in Display Advertising
CIKM '16: Proceedings of the 25th ACM International on Conference on Information and Knowledge ManagementPages 679–688https://doi.org/10.1145/2983323.2983347Learning and predicting user responses, such as clicks and conversions, are crucial for many Internet-based businesses including web search, e-commerce, and online advertising. Typically, a user response model is established by optimizing the prediction ...