Export Citations
Save this search
Please login to be able to save your searches and receive alerts for new content matching your search criteria.
- articleApril 2024
The Impact of Electronic Word-of-Mouth on the Purchase Intention of Tourists on Online Hotel Booking Applications
International Journal of Asian Business and Information Management (IJABIM), Volume 15, Issue 1Pages 1–19https://doi.org/10.4018/IJABIM.342086The study emphasizes the growing significance of electronic word-of-mouth (EWOM) in marketing, especially in service industries like tourism. Employing a research model combining the information adoption model (IAM) and the theory of reasoned action (TRA)...
- ArticleJuly 2020
Customer eXperience in Valparaíso Hostels: Analyzing Tourists’ Opinions
Social Computing and Social Media. Participation, User Experience, Consumer Experience, and Applications of Social ComputingPages 226–235https://doi.org/10.1007/978-3-030-49576-3_17AbstractCustomer eXperience is one of the key concepts in Service Science, an interdisciplinary research field oriented to the systematic innovation of services. The Tourist eXperience, as customer of specific services, is strongly related to the quality ...
- ArticleJuly 2019
On-Line Travel Agencies’ Usability: Evaluator eXperience
- Virginica Rusu,
- Cristian Rusu,
- Daniela Quiñones,
- Federico Botella,
- Silvana Roncagliolo,
- Virginia Zaraza Rusu
Social Computing and Social Media. Communication and Social CommunitiesPages 452–463https://doi.org/10.1007/978-3-030-21905-5_35AbstractIt is generally agreed that usability is a basic attribute in software quality. User eXperience (UX) extends the usability concept beyond its traditional dimensions (effectiveness, efficiency and satisfaction). UX refers to all user’s perceptions ...
- research-articleJuly 2019
Exploring the Behavior Intention of Online Travel Agency Hotel Reservation with Technology Acceptance Model
ICIST 2019: Proceedings of the 2019 2nd International Conference on Intelligent Science and TechnologyPages 47–50https://doi.org/10.1145/3354142.3354151The purpose of this study is to explore the behavior intention of online travel agencies in hotel reservation by adopting the technology acceptance model. The maturity and fast transmission speed of Internet construction, the increasingly diversified ...
- short-paperSeptember 2018
How novel evaluators perceive their first Heuristic Evaluation
Interacción '18: Proceedings of the XIX International Conference on Human Computer InteractionArticle No.: 18, Pages 1–4https://doi.org/10.1145/3233824.3233835Usability is still an evolving concept. Heuristic evaluation is one of the best known and widely employed usability evaluation methods, but forming heuristic evaluators is a challenging task. The paper discusses how novel evaluators perceive Nielsen's ...
- ArticleJuly 2018
An Online Travel Agency Comparative Study: Heuristic Evaluators Perception
Social Computing and Social Media. User Experience and BehaviorPages 112–120https://doi.org/10.1007/978-3-319-91521-0_9AbstractForming usability professionals, particularly heuristic evaluators, is a challenging task. Heuristic evaluation is a well-known and widely employed usability evaluation method. A heuristic evaluation may be performed based on generic or specific ...
- ArticleJuly 2018
Evaluating Online Travel Agencies’ Usability: What Heuristics Should We Use?
Social Computing and Social Media. User Experience and BehaviorPages 121–130https://doi.org/10.1007/978-3-319-91521-0_10AbstractOnline travel agencies’ customers have nowadays a wide range of alternatives and are more demanding. Usability is a basic attribute in software quality. Heuristic evaluation is arguably the most popular usability inspection method, well-known and ...
- research-articleMay 2016
Improving the multidimensional sequencing of hotel rooms on an online travel agency web site
Electronic Commerce Research and Applications (ECRA), Volume 17, Issue CPages 74–86https://doi.org/10.1016/j.elerap.2016.03.002A proposed model optimally sequences hotel choices and determines the number of choices.A new approach, stochastic programming model (with uncertain customer arrival), is used.The multi-preferences of customers are incorporated to maximize the users' ...
- ArticleMay 2012
Analysis of Marketing Logic of China's Online Travel Agency through a Configurative Lens
IJCSS '12: Proceedings of the 2012 International Joint Conference on Service SciencesPages 238–243https://doi.org/10.1109/IJCSS.2012.70Passing through ten more years of development, online travel agencies (OTAs) have grown up and attracted a big share of individual and business travelers, while travel websites have become the intuitive and effective information facility. However, with ...