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- research-articleApril 2020
To be Tough or Soft: Measuring the Impact of Counter-Ad-blocking Strategies on User Engagement
WWW '20: Proceedings of The Web Conference 2020Pages 2690–2696https://doi.org/10.1145/3366423.3380025The fast growing ad-blocker usage results in large revenue decrease for ad-supported online websites. Facing this problem, many online publishers choose either to cooperate with ad-blocker software companies to show acceptable ads or to build a wall ...
- research-articleMay 2019
SpeedReader: Reader Mode Made Fast and Private
Most popular web browsers include “reader modes” that improve the user experience by removing un-useful page elements. Reader modes reformat the page to hide elements that are not related to the page's main content. Such page elements include site ...
- articleJuly 2018
Individual Incentive Based Reward Policy for an Ad Exchange to Mitigate the Threat of Ad Blocking
International Journal of Information Systems and Social Change (IJISSC-IGI), Volume 9, Issue 3Pages 23–35https://doi.org/10.4018/IJISSC.2018070102This article investigates the fairness of the existing business model of advertisement blocking and ad exchange companies by using exchange frameworks and equity theory. It then provides an individual-centric approach for an ad exchange, which aims to ...