[go: up one dir, main page]
More Web Proxy on the site http://driver.im/ skip to main content
article

E-Commerce Recommendation Applications

Published: 01 January 2001 Publication History

Abstract

i>Recommender systems are being used by an ever-increasing number of E-commerce sites to help consumers find products to purchase. What started as a novelty has turned into a serious business tool. Recommender systems use product knowledgeeither hand-coded knowledge provided by experts or mined knowledge learned from the behavior of consumersto guide consumers through the often-overwhelming task of locating products they will like. In this article we present an explanation of how recommender systems are related to some traditional database analysis techniques. We examine how recommender systems help E-commerce sites increase sales and analyze the recommender systems at six market-leading sites. Based on these examples, we create a taxonomy of recommender systems, including the inputs required from the consumers, the additional knowledge required from the database, the ways the recommendations are presented to consumers, the technologies used to create the recommendations, and the level of personalization of the recommendations. We identify five commonly used E-commerce recommender application models, describe several open research problems in the field of recommender systems, and examine privacy implications of recommender systems technology.

References

[1]
Agrawal, R., Imielinski, T., and Swami, A. 1993. Mining association rules between sets of items in large databases. In Proceedings of ACM SIGMOD-93, pp. 207-216.
[2]
Avery, C., Resnick, P., and Zeckhauser, R. 1999. The market for evaluations. American Economic Review, 89(3):564-583.
[3]
Balabanovic, M. and Shoham, Y. 1997. Fab: Content-based, collaborative recommendation. Communications of the ACM, 40(3):66-72.
[4]
Basu, C., Hirsh, H., and Cohen, W. 1998. Recommendation as classification: Using social and content-based information in recommendation. In Proceedings of the 1998 National Conference on Artificial Intelligence (AAAI-98), pp. 714-720.
[5]
Breese, J., Heckerman, D., and Kadie, C. 1998. Empirical analysis of predictive algorithms for collaborative filtering. In Proceedings of the 14th Conference on Uncertainty in Artificial Intelligence (UAI-98), pp. 43-52.
[6]
Good, N., Schafer, J. B., Konstan, J. A., Borchers, A., Sarwar, B., Herlocker, J., and Riedl, J. 1999. Combining collaborative filtering with personal agents for better recommendations. In Proceedings of AAAI-99, AAAI Press. pp. 439-446.
[7]
Herlocker, J., Konstan, J. A., Borchers, A., and Riedl, J. 1999. An algorithmic framework for performing collaborative filtering. In Proceedings of SIGIR'99, pp. 230-237.
[8]
Hill, W., Stead, L., Rosenstein, M., and Furnas, G. 1995. Recommending and evaluating choices in a virtual community of use. In Proceedings of ACM CHI'95 Conference on Human Factors in Computing Systems, pp. 194-201.
[9]
Konstan, J. A., Miller, B., Maltz, D., Herlocker, J., Gordon, L., and Riedl, J. 1997. GroupLens: Applying collaborative filtering to Usenet news. Communications of the ACM, 40(3):77-87.
[10]
Mani, D. R., Drew, J., Betz, A., and Datta, P. 1999. Statistics and data mining techniques for lifetime value modeling. In Proceedings of the Fifth ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, pp. 94-103.
[11]
Peppers, D. and Rogers, M. 1997. The One to One Future: Building Relationships One Customer at a Time. Bantam Doubleday Dell Publishing, New York, NY.
[12]
Pine II, B. J. 1993. Mass Customization. Boston: Harvard Business School Press.
[13]
Pine II, B. J. and Gilmore, J. H. 1999. The Experience Economy. Boston: Harvard Business School Press.
[14]
Pine II, B. J., Peppers, D., and Rogers, M. 1995. Do you want to keep your customers forever? Harvard Business School Review, 1995(2):103-114.
[15]
Reichheld, F. 1993. Loyalty-based management. Harvard Business School Review, 1993(2):64-73.
[16]
Reichheld, F. and Sasser, W. E. 1990. Zero defections: Quality comes to services. Harvard Business School Review, 1990(5):105-111.
[17]
Resnick, P., Iacovou, N., Suchak, M., Bergstrom, P., and Riedl, J. 1994. Grouplens: An open architecture for collaborative filtering of netnews. In Proceedings of ACM CSCW'94 Conference on Computer-Supported Cooperative Work, pp. 175-186.
[18]
Salton, G. 1968. Automatic Information Organization and Retrieval, McGraw-Hill Book Company, New York, NY.
[19]
Sarwar, B., Konstan, J. A., Borchers, A., Herlocker, J., Miller, B., and Riedl, J. 1998. Using filtering agents to improve prediction quality in the grouplens research collaborative filtering system. In Proceedings of 1998 Conference on Computer Supported Collaborative Work.
[20]
Schafer, J. B., Konstan, J. A., and Riedl, J. 1999. Recommender Systems in E-Commerce. In ACM Conference on Electronic Commerce (EC-99), pp. 158-166.
[21]
Shardanand, U. and Maes, P. 1995. Social information filtering: Algorithms for automating "word of mouth." In Proceedings of ACM CHI'95 Conference on Human Factors in Computing Systems, pp. 210-217.
[22]
Shneiderman, B. 1997. Direct manipulation for comprehensible, predictable, and controllable user interfaces. In Proceedings of IUI97, 1997 International Conference on Intelligent User Interfaces, Orlando, FL, January 6-9, 1997, pp. 33-39.
[23]
Wolf, J., Aggarwal, C., Wu, K-L., and Yu, P. 1999. Horting hatches an egg: A new graph-theoretic approach to collaborative filtering. In Proceedings of ACM SIGKDD International Conference on Knowledge Discovery & Data Mining, San Diego, CA.

Cited By

View all

Recommendations

Comments

Please enable JavaScript to view thecomments powered by Disqus.

Information & Contributors

Information

Published In

cover image Data Mining and Knowledge Discovery
Data Mining and Knowledge Discovery  Volume 5, Issue 1-2
January-April 2001
149 pages

Publisher

Kluwer Academic Publishers

United States

Publication History

Published: 01 January 2001

Author Tags

  1. cross-sell
  2. customer loyalty
  3. data mining
  4. database marketing
  5. electronic commerce
  6. mass customization
  7. personalization
  8. privacy
  9. recommender systems
  10. up-sell
  11. user interface

Qualifiers

  • Article

Contributors

Other Metrics

Bibliometrics & Citations

Bibliometrics

Article Metrics

  • Downloads (Last 12 months)0
  • Downloads (Last 6 weeks)0
Reflects downloads up to 13 Dec 2024

Other Metrics

Citations

Cited By

View all
  • (2024)Digital Content CreationManagement Science10.1287/mnsc.2022.0365570:12(8668-8684)Online publication date: 1-Dec-2024
  • (2024)Model-based approaches to profit-aware recommendationExpert Systems with Applications: An International Journal10.1016/j.eswa.2024.123642249:PBOnline publication date: 1-Sep-2024
  • (2024)A BERT-based sequential deep neural architecture to identify contribution statements and extract phrases for triplets from scientific publicationsInternational Journal on Digital Libraries10.1007/s00799-023-00393-y25:4(1-28)Online publication date: 1-Dec-2024
  • (2024)Link prediction approach to recommender systemsComputing10.1007/s00607-023-01227-0106:7(2157-2183)Online publication date: 1-Jul-2024
  • (2024)Investigating the Robustness of Sequential Recommender Systems Against Training Data PerturbationsAdvances in Information Retrieval10.1007/978-3-031-56060-6_14(205-220)Online publication date: 24-Mar-2024
  • (2023)ReCon: Reducing Congestion in Job Recommendation using Optimal TransportProceedings of the 17th ACM Conference on Recommender Systems10.1145/3604915.3608817(696-701)Online publication date: 14-Sep-2023
  • (2023)An improved matrix factorization with local differential privacy based on piecewise mechanism for recommendation systemsExpert Systems with Applications: An International Journal10.1016/j.eswa.2022.119457216:COnline publication date: 15-Apr-2023
  • (2023)A hybrid recommender system for an online store using a fuzzy expert systemExpert Systems with Applications: An International Journal10.1016/j.eswa.2022.118565212:COnline publication date: 1-Feb-2023
  • (2023)A Survey and Taxonomy of Sequential Recommender Systems for E-commerce Product RecommendationSN Computer Science10.1007/s42979-023-02166-54:6Online publication date: 15-Sep-2023
  • (2023)Deep learning-based collaborative filtering recommender systems: a comprehensive and systematic reviewNeural Computing and Applications10.1007/s00521-023-08958-335:35(24783-24827)Online publication date: 1-Dec-2023
  • Show More Cited By

View Options

View options

Media

Figures

Other

Tables

Share

Share

Share this Publication link

Share on social media