- Authors:
- Alex Berson,
- Kurt Thearling
From the Publisher:
How data mining delivers a powerful competitive advantage!
Are you fully harnessing the power of information to support management and marketing decisions__ __ You will,with this one-stop guide to choosing the right tools and technologies for a state-of-the-art data management strategy built on a Customer Relationship Management (CRM) framework.
Authors Alex Berson,Stephen Smith,and Kurt Thearling help you understand the principles of data warehousing and data mining systems,and carefully spell out techniques for applying them so that your business gets the biggest pay-off possible.
Find out about Online Analytical Processing (OLAP) tools that quickly navigate within your collected data. Explore privacy and legal issues. . . evaluate current data mining application packages. . . and let real-world examples show you how data mining can impact — and improve — all of your key business processes. Start uncovering your best prospects and offering them the products they really want (not what you think they want)!
How data mining delivers a powerful competitive advantage!
Are you fully harnessing the power of information to support management and marketing decisions__ __
You will,with this one-stop guide to choosing the right tools and technologies for a state-of-the-art data management strategy built on a Customer Relationship Management (CRM) framework. Authors Alex Berson,Stephen Smith,and Kurt Thearling help you understand the principles of data warehousing and data mining systems,and carefully spell out techniques for applying them so that your business gets the biggest pay-off possible.
Find out about Online Analytical Processing (OLAP) tools thatquickly navigate within your collected data. Explore privacy and legal issues. . . evaluate current data mining application packages. . . and let real-world examples show you how data mining can impact — and improve — all of your key business processes. Start uncovering your best prospects and offering them the products they really want (not what you think they want)!
Cited By
- Chen S (2016). The gamma CUSUM chart method for online customer churn prediction, Electronic Commerce Research and Applications, 17:C, (99-111), Online publication date: 1-May-2016.
- Kapoor K, Sun M, Srivastava J and Ye T A hazard based approach to user return time prediction Proceedings of the 20th ACM SIGKDD international conference on Knowledge discovery and data mining, (1719-1728)
- Tsai H (2013). Knowledge management vs. data mining, Expert Systems with Applications: An International Journal, 40:8, (3160-3173), Online publication date: 1-Jun-2013.
- Cil I (2012). Consumption universes based supermarket layout through association rule mining and multidimensional scaling, Expert Systems with Applications: An International Journal, 39:10, (8611-8625), Online publication date: 1-Aug-2012.
- Tsai H (2012). Global data mining, Expert Systems with Applications: An International Journal, 39:9, (8172-8181), Online publication date: 1-Jul-2012.
- Wang X and Huang J A case-based data mining platform Data Mining, (28-38)
- Das A, Ng W and Woon Y Rapid association rule mining Proceedings of the tenth international conference on Information and knowledge management, (474-481)
- Chiang I and Lin T Using Rough Sets to Build-up Web-Based One to One Customer Services 24th International Computer Software and Applications Conference, (463-464)