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In recent years, with the expansion of the e-commerce market and the improvement of customer requirements and service levels, express operators have fallen into a shortage of truck drivers. The operator’s distribution channel optimization reaches its limit, and an e-commerce system assisted by customers is needed. Through SDGs and other goals, people pay more attention to social problems. Thus, customers are highly likely to cooperate. However, the indicators of e-commerce operators’ contribution to social issues have not been established yet. Operators have set different goals, and customers can not compare various operators. What impact will it bring to the logistics industry with the cooperation of consumers with high environmental awareness? Therefore, the purpose of this study is “logistics operators set common goals related to social issues, and consumers can also evaluate logistics operators” and “logistics operators propose customer cooperative e-commerce to achieve this goal and test its effectiveness.” As a method to achieve these purposes, “adopting the concept definition of ethical e-commerce and making evaluation indicators,” “establishing a system for calculating the latest excess load when new orders arrive,” and “inspired by China’s logistics, what SDGs goals can logistics operators achieve with the help of consumers” are introduced.
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