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Understanding Trust amid Delays in Crowdfunding

Published: 25 February 2017 Publication History

Abstract

Trust is essential for beginning and maintaining relationships online where assessing uncertainties and risks is difficult. While product delays have been shown to reduce trust in e-commerce settings, we understand little about the effect of delays on trust in the increasingly popular context of crowdfunding. In a mixed method study, we examine what factors influence backers' trust in crowdfunding when rewards are delayed. Based on in-depth interviews with crowdfunding participants, we found that a rich set of factors influenced backers' trust including backers' role identity and domain knowledge, backer's research on a creator's background, creators' communication during delays, and duration of delays. To better understand the factors affecting delays, we conducted a regression analysis with 4,089 delayed projects and found that the funding goal, number of backers, percent raised, number of reward levels, and creator's previous crowdfunding experience are associated with the duration of delay. We discuss design implications for managing delays and maintaining trust in crowdfunding.

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Cited By

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  • (2024)The Role of Entrepreneur’s Face Disclosure on Crowdfunding SuccessRisks10.3390/risks1210016512:10(165)Online publication date: 15-Oct-2024
  • (2024)Evaluating the Impact of Project and Operational Complexities on the Crowdfunding Campaigns of New Technologies: An Empirical InvestigationIEEE Transactions on Engineering Management10.1109/TEM.2023.329601871(9202-9216)Online publication date: 2024
  • (2024)On Privacy, Security and Trust for Misuse Prevention in Social Networks2024 International Symposium on Networks, Computers and Communications (ISNCC)10.1109/ISNCC62547.2024.10759034(1-4)Online publication date: 22-Oct-2024
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    cover image ACM Conferences
    CSCW '17: Proceedings of the 2017 ACM Conference on Computer Supported Cooperative Work and Social Computing
    February 2017
    2556 pages
    ISBN:9781450343350
    DOI:10.1145/2998181
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

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    Published: 25 February 2017

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    Author Tags

    1. communication
    2. crowdfunding
    3. delays
    4. entrepreneurship
    5. expectations
    6. trust

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    February 25 - March 1, 2017
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    Cited By

    View all
    • (2024)The Role of Entrepreneur’s Face Disclosure on Crowdfunding SuccessRisks10.3390/risks1210016512:10(165)Online publication date: 15-Oct-2024
    • (2024)Evaluating the Impact of Project and Operational Complexities on the Crowdfunding Campaigns of New Technologies: An Empirical InvestigationIEEE Transactions on Engineering Management10.1109/TEM.2023.329601871(9202-9216)Online publication date: 2024
    • (2024)On Privacy, Security and Trust for Misuse Prevention in Social Networks2024 International Symposium on Networks, Computers and Communications (ISNCC)10.1109/ISNCC62547.2024.10759034(1-4)Online publication date: 22-Oct-2024
    • (2023)Reconnoitering antecedents of donation intention in donation crowdfunding campaigns: a mediating role of crowdfunding readinessInternational Review on Public and Nonprofit Marketing10.1007/s12208-023-00376-421:1(229-254)Online publication date: 9-May-2023
    • (2023)When Crowds Play God: A Promethean Perspective on CrowdfundingAdvancing Information Systems Theories, Volume II10.1007/978-3-031-38719-7_7(211-257)Online publication date: 15-Oct-2023
    • (2022)Designing a Medical Crowdfunding Website from Sense of Community TheoryProceedings of the ACM on Human-Computer Interaction10.1145/35551816:CSCW2(1-25)Online publication date: 11-Nov-2022
    • (2021)Local tech mediators - a human access point to global crowdfunding platformsCoDesign10.1080/15710882.2021.191277618:4(483-502)Online publication date: 15-Apr-2021
    • (2021)Red flags and rave reviews: Explaining too-good-to-be-true crowdfunding campaignsBusiness Horizons10.1016/j.bushor.2021.10.001Online publication date: Oct-2021
    • (2021)COVID-19 crisis impact on the stability between parties in crowdfunding and crowdsourcingWireless Personal Communications10.1007/s11277-021-08932-zOnline publication date: 3-Sep-2021
    • (2020)When crowds play god: a Promethean perspective on crowdfundingEuropean Journal of Information Systems10.1080/0960085X.2020.186065531:2(207-226)Online publication date: 26-Dec-2020
    • Show More Cited By

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