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Personality-targeted Gamification: A Survey Study on Personality Traits and Motivational Affordances

Authors:

Yamini Karanam,

Stephen VoidaAuthors Info & Claims

CHI '16: Proceedings of the 2016 CHI Conference on Human Factors in Computing Systems

Pages 2001 - 2013

https://doi.org/10.1145/2858036.2858515

Published: 07 May 2016 Publication History

Abstract

While motivational affordances are widely used to enhance user engagement in "gamified" apps, they are often employed en masse. Prior research offers little guidance about how individuals with different dispositions may react-positively and negatively-to specific affordances. In this paper, we present a survey study investigating the relationships among individuals' personality traits and perceived preferences for various motivational affordances used in gamification. Our results show that extraverts tend to be motivated by Points, Levels, and Leaderboards; people with high levels of imagination/openness are less likely to be motivated by Avatars. Negative correlations were found between emotional stability (the inverse of neuroticism) and several motivational affordances, indicating a possible limitation of gamification as an approach for a large segment of the population. Our findings contribute to the HCI community, and in particular to designers of persuasive and gamified apps, by providing design suggestions for targeting specific audiences based on personality.

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Index Terms

Personality-targeted Gamification: A Survey Study on Personality Traits and Motivational Affordances
1. Human-centered computing

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CHI '16: Proceedings of the 2016 CHI Conference on Human Factors in Computing Systems

May 2016

6108 pages

ISBN:9781450333627

DOI:10.1145/2858036

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Yahoo
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Microsoft
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Published: 07 May 2016

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Cited By

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https://doi.org/10.5772/intechopen.1005500
Jahan NMell JDastani MSichman JAlechina NDignum V(2024)Unraveling the Tapestry of Deception and Personality: A Deep Dive into Multi-Issue Human-Agent Negotiation DynamicsProceedings of the 23rd International Conference on Autonomous Agents and Multiagent Systems10.5555/3635637.3662946(916-925)Online publication date: 6-May-2024
https://dl.acm.org/doi/10.5555/3635637.3662946
Saboundji RFaragó KFiryaridi V(2024)Prediction of Attention Groups and Big Five Personality Traits from Gaze Features Collected from an Outlier Search GameJournal of Imaging10.3390/jimaging1010025510:10(255)Online publication date: 16-Oct-2024
https://doi.org/10.3390/jimaging10100255
Lantzouni MPoulopoulos VWallace M(2024)Gaming for the Education of Biology in High SchoolsEncyclopedia10.3390/encyclopedia40200414:2(672-681)Online publication date: 2-Apr-2024
https://doi.org/10.3390/encyclopedia4020041
Ertan Şevk KArkün Kocadere S(2024)A Review on Personalization of Gamified Learning Environments*Kuramsal Eğitimbilim10.30831/akukeg.147881017:4(873-896)Online publication date: 31-Oct-2024
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Behnamnia NKamsin AHayati S(2024)Impact of Digital Game-Based Learning on STEM education in primary schools: a meta-analysis of learning approachesInnoeduca. International Journal of Technology and Educational Innovation10.24310/ijtei.102.2024.1969410:2(113-140)Online publication date: 1-Dec-2024
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Schubhan MAltmeyer MRogers KDegraen DLessel PKrüger A(2024)Auditory, Visual, or Both? Comparing Visual and Auditory Representations of Game Elements in a Gamified Image-Tagging TaskProceedings of the ACM on Human-Computer Interaction10.1145/36770598:CHI PLAY(1-28)Online publication date: 15-Oct-2024
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Jakob RLepper NFleisch EKowatsch T(2024)Predicting early user churn in a public digital weight loss interventionProceedings of the 2024 CHI Conference on Human Factors in Computing Systems10.1145/3613904.3642321(1-16)Online publication date: 11-May-2024
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Rehman OJun T(2024)Unleashing Enjoyment, Engagement, and Motivation to Boost Green Gamified Banking Investigating the Cognitive Role in Green Green-Gamified Banking2024 5th Technology Innovation Management and Engineering Science International Conference (TIMES-iCON)10.1109/TIMES-iCON61890.2024.10630754(1-5)Online publication date: 19-Jun-2024
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