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Examining the Impact and Detection of the "Urban Legend" of Common Method Bias

Published: 08 February 2017 Publication History

Abstract

Common Method Bias (CMB) represents one of the most frequently cited concerns among Information System (IS) and social science researchers. Despite the broad number of commentaries lamenting the importance of CMB, most empirical studies have relied upon Monte Carlo simulations, assuming that all of the sources of bias are homogenous in their impact. Comparatively analyzing field-based data, we address the following questions: (1) What is the impact of different sources of CMB on measurement and structural models? (2) Do the most commonly utilized approaches for detecting CMB produce similar estimates? Our results provide empirical evidence that the sources of CMB have differential impacts on measurement and structural models, and that many of the detection techniques commonly utilized within the IS field demonstrate inconsistent accuracy in discerning these differences.

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      cover image ACM SIGMIS Database: the DATABASE for Advances in Information Systems
      ACM SIGMIS Database: the DATABASE for Advances in Information Systems  Volume 48, Issue 1
      February 2017
      113 pages
      ISSN:0095-0033
      EISSN:1532-0936
      DOI:10.1145/3051473
      Issue’s Table of Contents
      Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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      Publication History

      Published: 08 February 2017
      Published in SIGMIS Volume 48, Issue 1

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      Author Tags

      1. common method bias
      2. experimental design
      3. structural equation model

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