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Article

Analysis of topological characteristics of huge online social networking services

Authors:

Hawoong JeongAuthors Info & Claims

WWW '07: Proceedings of the 16th international conference on World Wide Web

Pages 835 - 844

https://doi.org/10.1145/1242572.1242685

Published: 08 May 2007 Publication History

Abstract

Social networking services are a fast-growing business in the Internet. However, it is unknown if online relationships and their growth patterns are the same as in real-life social networks. In this paper, we compare the structures of three online social networking services: Cyworld, MySpace, and orkut, each with more than 10 million users, respectively. We have access to complete data of Cyworld's ilchon (friend) relationships and analyze its degree distribution, clustering property, degree correlation, and evolution over time. We also use Cyworld data to evaluate the validity of snowball sampling method, which we use to crawl and obtain partial network topologies of MySpace and orkut. Cyworld, the oldest of the three, demonstrates a changing scaling behavior over time in degree distribution. The latest Cyworld data's degree distribution exhibits a multi-scaling behavior, while those of MySpace and orkut have simple scaling behaviors with different exponents. Very interestingly, each of the two e ponents corresponds to the different segments in Cyworld's degree distribution. Certain online social networking services encourage online activities that cannot be easily copied in real life; we show that they deviate from close-knit online social networks which show a similar degree correlation pattern to real-life social networks.

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Index Terms

Analysis of topological characteristics of huge online social networking services
1. Applied computing
  1. Law, social and behavioral sciences
    1. Sociology

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Published In

cover image ACM Conferences

WWW '07: Proceedings of the 16th international conference on World Wide Web

May 2007

1382 pages

ISBN:9781595936547

DOI:10.1145/1242572

General Chairs:
Carey Williamson
University of Calgary, Canada
,
Mary Ellen Zurko
IBM, USA
,
Program Chairs:
Peter Patel-Schneider
Bell Labs Research, USA
,
Prashant Shenoy
University of Massachusetts at Amherst, USA

Copyright © 2007 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Published: 08 May 2007

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WWW'07

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WWW'07: 16th International World Wide Web Conference

May 8 - 12, 2007

Alberta, Banff, Canada

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Overall Acceptance Rate 1,899 of 8,196 submissions, 23%

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https://doi.org/10.1371/journal.pone.0306883
P TG K(2024)Systematic review on utilization of WhatsApp in educationE-Learning and Digital Media10.1177/20427530241239424Online publication date: 21-Mar-2024
https://doi.org/10.1177/20427530241239424
Zhang ZZhao JWang GJohnston SChalhoub GRoss TLiu DTinsman CZhao RVan Kleek MShadbolt N(2024)Trouble in Paradise? Understanding Mastodon Admin's Motivations, Experiences, and Challenges Running Decentralised Social MediaProceedings of the ACM on Human-Computer Interaction10.1145/36870598:CSCW2(1-24)Online publication date: 8-Nov-2024
https://dl.acm.org/doi/10.1145/3687059
Wang JZhang YXu CLi JSun JXie JFeng LZhou THu Y(2024)Reconstructing the evolution history of networked complex systemsNature Communications10.1038/s41467-024-47248-x15:1Online publication date: 2-Apr-2024
https://doi.org/10.1038/s41467-024-47248-x
Jahan NHoque SHossain MHoon JPipul M(2024)SNS Citizenship Behavior Based on D&M Information System Success Model and Social Capital Theory: Mediating Role of Subjective Well-beingHeliyon10.1016/j.heliyon.2024.e29982(e29982)Online publication date: Apr-2024
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