[go: up one dir, main page]
More Web Proxy on the site http://driver.im/ Skip to main content
Log in

Market segmentation using service levels in data networks

  • Published:
Information Systems and e-Business Management Aims and scope Submit manuscript

Abstract

The objective of this paper is to study a communication system based on aM (x)/ D/1 queueing system representing a cell-switch network like Asynchronous Transfer Mode (ATM) network. Network structure consists of a single link modeled as a batch arrival markovian queue with non-preemptive head of the line priority service. Network manager (NM) is assumed to be a decision maker at a Management Information System (MIS) department. This paper establishes the incentive compatible pricing which maximizes the net value of the overall corporation, while the delays have to satisfy the Quality of Service (QoS) guarantees. We obtain structural results for the two priority case in the short run. In equilibrium, we find that the network manager maximizes the price spread between the two priority class services. We prove that as the capacity level increases indefinitely, the market is equally divided among the priority classes. In the first part of the paper, we assume that the users do not respond to network manager’s prices. In the second part, we relax this assumption and look at a leader follower game. Users choose their willingness to pay by deciding on how much value they assign to timely transmission of messages after seeing the prices set by the network manager. Our results indicate that unless there is high enough capacity set upex ante, monopoly network provider cannot price discriminate by offering different quality of service via priority classes. This trade-off between ex ante capacity level choice and ex post price discrimination decision is eliminated if the capacity is set high. It is shown in the network literature that best effort services lead to lower quality of service, in general, for a single service. We show that this holds in multiple priority services as well. We prove that when the capacity is also considered as a decision variable, simultaneous capacity and price setting yields the same optimal level with sequential capacity and price choices.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Subscribe and save

Springer+ Basic
£29.99 /Month
  • Get 10 units per month
  • Download Article/Chapter or eBook
  • 1 Unit = 1 Article or 1 Chapter
  • Cancel anytime
Subscribe now

Buy Now

Price includes VAT (United Kingdom)

Instant access to the full article PDF.

Similar content being viewed by others

References

  • Afeche P, Mendelson HMarket Structures for Data Networks, mimeo

  • Altinkemer K, Gavish B (1996) Augmented Lagrangean Method for Routing with Time Restriction.Fourth International Conference on Telecommunication Systems, Proceedings, pp 285–294

  • Altinkemer K, Tomak K (1998) Pricing and Routing Multiple Priority Messages in ATM Networks.Sixth International Conference on Telecommunications Proceedings, Nashville, pp 23–28

  • Chao H, Wilson R. (1987) Priority Service: Pricing, Investment, and Market Organization.American Economic Review 77(5):899–916

    Google Scholar 

  • Dewan S, Mendelson H. (1990) User Delay Costs and Internal Pricing for a Service Facility.Management Science 36(12):1502–1517

    Google Scholar 

  • Ekelund RB. 1970: Price Discrimination and Product Differentiation in Economic Theory: An Early Analysis,Quarterly Journal of Economics 84:268–278

    Article  Google Scholar 

  • GartnerGroup Conference Presentation, 1999: Networking for the New Millenium

  • Gupta A, Stahl DO, Whinston AB. (1997) A Stochastic Equilibrium Model of Internet Pricing.Journal of Economic Dynamics and Control 21:697–722

    Article  Google Scholar 

  • Ha A. (1998) Incentive Compatible Pricing for a Service Facility with Joint Production and Congestion Externalities.Management Science 44(12):1623–1636

    Article  Google Scholar 

  • Janah M (Aug. 10, 1998) Cisco, PeopleSoft Team to Give Apps Network Priority Information Week pp. 24.

  • Marchand M (1974) Priority Pricing.Management Science 20:1131–1140

    Google Scholar 

  • Masuda Y, Whang S (1998) Braess’s Paradox and Capacity Management in Decentralized Networks, mimeo

  • Mendelson H, Whang S. (1990) Optimal Incentive Compatible Priority Pricing for theM/M/1 Queue.Operations Research 38(5):870–883.

    Google Scholar 

  • Mendelson H (1985) Pricing computer services:queueing effects, Communications of the ACM, 28:312–321

    Article  Google Scholar 

  • Mussa M, Rosen S. (1978) Monopoly and Product Quality.Journal of Economic Theory 18:301–317.

    Article  Google Scholar 

  • Park K, Sitharam M, Chen S (1998) Quality of Service Provision in Noncooperative Networks: Heterogenous Preferences, Multi-Dimensional QoS Vectors and Burstiness.Proceedings of the International Conference on Information and Computational Economics

  • Parris C, Ferrari D (1992) A Resource-Based Pricing Policy for Real-Time Channels in a Packet-Switching Network, mimeo

  • Rao S, Petersen ER (1998) Optimal Pricing of Priority Services,Operations Research 46(1): 46–56

    Google Scholar 

  • Takagi H, Takahashi Y (1991) Priority Queues with Batch Poisson Arrivals.Operations Research Letters 10:225–232

    Article  Google Scholar 

  • Takahashi Y, Takagi H (September, 1990) Structured Priority Queue with Batch Arrivals.Journal of the Operational Research Society of Japan 33(3):242–261

    Google Scholar 

  • Takahashi Y, Shimogawa S (1991) Composite Priority Single-Server Queue with Structured Batch Inputs.Communications of Statistics—Stochastic Models 7(3):481–497

    Google Scholar 

  • Tirole J (1998) The Theory of Industrial Organization, MIT Press

  • Van Mieghem JA (1999) Differentiated Quality of Service: Price and Service Discrimination in Queueing Systems, Working Paper, Northwestern University

  • Varian H (1989) Price Discrimination, In: Schmalansee R, and Willig RD (eds)Handbook of Industrial Organization, North-Holland, Amsterdam, vol. 1, 597–654

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Rights and permissions

Reprints and permissions

About this article

Cite this article

Tomak, K., Altinkemer, K. & Kazaz, B. Market segmentation using service levels in data networks. Information Systems and e-Business Management 1, 93–117 (2003). https://doi.org/10.1007/BF02683512

Download citation

  • Received:

  • Accepted:

  • Issue Date:

  • DOI: https://doi.org/10.1007/BF02683512

Key words

Navigation