Abstract
In order to extract business information at macro and micro level and to forecast market trends, companies have a wide range of data warehouse and business intelligence systems, but the tools to explore or create scenarios of interactions that customers have with each other are undervalued. Social simulation is a methodology that can be used in business areas where the understanding of the interactions that customers have with each other is an added value. In this paper it is presented a simulation to evaluate the impact of gift-exchange in the cohesion of a group of people in a telecommunications scenario.
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Ramos, A., Calado, M., Antunes, L. (2020). A Gift-Exchange Model for the Maintenance of Group Cohesion in a Telecommunications Scenario. In: Herrera, F., Matsui , K., Rodríguez-González, S. (eds) Distributed Computing and Artificial Intelligence, 16th International Conference. DCAI 2019. Advances in Intelligent Systems and Computing, vol 1003 . Springer, Cham. https://doi.org/10.1007/978-3-030-23887-2_22
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DOI: https://doi.org/10.1007/978-3-030-23887-2_22
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