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"Designing Pricing Contracts for Boundedly Rational Customers: Does the ..."

Teck-Hua Ho, Juanjuan Zhang (2008)

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DOI: 10.1287/MNSC.1070.0788

access: closed

type: Journal Article

metadata version: 2020-06-30

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Teck-Hua Ho, Juanjuan Zhang:
Designing Pricing Contracts for Boundedly Rational Customers: Does the Framing of the Fixed Fee Matter? Manag. Sci. 54(4): 686-700 (2008)

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