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"A product strategy for daily deal campaigns utilizing demand expansion and ..."

Yao Tang (2023)

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DOI: 10.1007/S10660-021-09519-3

access: closed

type: Journal Article

metadata version: 2023-10-14

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Yao Tang:
A product strategy for daily deal campaigns utilizing demand expansion and consumer leakage. Electron. Commer. Res. 23(3): 1861-1883 (2023)

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