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"Scalable Semantic Matching of Queries to Ads in Sponsored Search Advertising."

Mihajlo Grbovic et al. (2016)

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DOI: 10.1145/2911451.2911538

access: closed

type: Conference or Workshop Paper

metadata version: 2020-10-25

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  dblp key:
  - conf/sigir/GrbovicDRSBFOYO16
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  - https://dblp.org/rec/conf/sigir/GrbovicDRSBFOYO16
Mihajlo Grbovic, Nemanja Djuric, Vladan Radosavljevic, Fabrizio Silvestri, Ricardo Baeza-Yates, Andrew Feng, Erik Ordentlich, Lee Yang, Gavin Owens:
Scalable Semantic Matching of Queries to Ads in Sponsored Search Advertising. SIGIR 2016: 375-384

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