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"Evaluating the Susceptibility of E-commerce Shoppers to Persuasive ..."

Ifeoma Adaji, Nafisul Kiron, Julita Vassileva (2020)

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DOI: 10.1007/978-3-030-45712-9_5

access: closed

type: Conference or Workshop Paper

metadata version: 2020-05-04

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  dblp key:
  - conf/persuasive/AdajiKV20
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  - https://dblp.org/rec/conf/persuasive/AdajiKV20
Ifeoma Adaji, Nafisul Kiron, Julita Vassileva:
Evaluating the Susceptibility of E-commerce Shoppers to Persuasive Strategies. A Game-Based Approach. PERSUASIVE 2020: 58-72

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