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"How Online Social Interactions Affect Consumers' impulse Purchase on Group ..."
Kem Z. K. Zhang, Bing Hu, Sesia J. Zhao (2014)
- Kem Z. K. Zhang, Bing Hu, Sesia J. Zhao:
How Online Social Interactions Affect Consumers' impulse Purchase on Group Shopping Websites? PACIS 2014: 81
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