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"Understanding the Effects of Message Design on Firm-Mediated Online Social ..."

Tianshu Sun, Siva Viswanathan, Elena Zheleva (2014)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2015-03-24

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  dblp key:
  - conf/icis/SunVZ14
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  persistent URL:
  - https://dblp.org/rec/conf/icis/SunVZ14
Tianshu Sun, Siva Viswanathan, Elena Zheleva:
Understanding the Effects of Message Design on Firm-Mediated Online Social Interactions: A Randomized Field Experiment. ICIS 2014

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