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"Brand Valuation Proposal Model for Family and Non-family Cold Meats ..."

Danny C. Barbery-Montoya, Ashley D. Franco-Lara, Isaac D. Calle Vargas (2020)

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DOI: 10.1007/978-3-030-40690-5_68

access: closed

type: Conference or Workshop Paper

metadata version: 2020-06-30

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Danny C. Barbery-Montoya, Ashley D. Franco-Lara, Isaac D. Calle Vargas:
Brand Valuation Proposal Model for Family and Non-family Cold Meats Companies. Case Study: Sausages La Italiana and Plumrose. ICITS 2020: 716-724

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