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"Measuring the Success of Social CRM - First Approach and Future Research."

Torben Küpper (2014)

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DOI: 10.5220/0004867105730582

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-17

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  dblp key:
  - conf/iceis/Kupper14
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Torben Küpper:
Measuring the Success of Social CRM - First Approach and Future Research. ICEIS (2) 2014: 573-582

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