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"Scoping Customer Relationship Management Strategy in HEI - Understanding ..."
B. Khashab et al. (2014)
- B. Khashab, Stephen R. Gulliver, A. Alsoud, Markos Kyritsis:
Scoping Customer Relationship Management Strategy in HEI - Understanding Steps towards Alignment of Customer and Management Needs. ICEIS (2) 2014: 267-274
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