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"Referral Intention vs. Continuous Referral Intention: Incentive Mechanism ..."
Xu Li, Qiqi Jiang, Kanliang Wang (2023)
- Xu Li, Qiqi Jiang, Kanliang Wang:
Referral Intention vs. Continuous Referral Intention: Incentive Mechanism in Multi-tasking Social Referral Programs. AMCIS 2023
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