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"Writing More Compelling Creative Appeals: A Deep Learning-Based Approach."

Jiyeon Hong, Paul R. Hoban (2022)

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DOI: 10.1287/MKSC.2022.1351

access: closed

type: Journal Article

metadata version: 2022-11-13

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Jiyeon Hong, Paul R. Hoban:
Writing More Compelling Creative Appeals: A Deep Learning-Based Approach. Mark. Sci. 41(5): 941-965 (2022)

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