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"Positioning and Pricing in a Variety Seeking Market."

S. Sajeesh, Jagmohan S. Raju (2010)

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DOI: 10.1287/MNSC.1100.1158

access: closed

type: Journal Article

metadata version: 2020-06-30

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S. Sajeesh, Jagmohan S. Raju:
Positioning and Pricing in a Variety Seeking Market. Manag. Sci. 56(6): 949-961 (2010)

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