More Web Proxy on the site http://driver.im/

default search action

combined dblp search
author search
venue search
publication search

ask others

"The Impact of Human Brand Image Appeal on Visual Attention and Purchase ..."

Young Wook Seo, Seong Wook Chae, Kun Chang Lee (2012)

> Home

Details and statistics

DOI: 10.1007/978-3-642-28493-9_1

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-29

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - conf/aciids/SeoCL12
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/conf/aciids/SeoCL12
Young Wook Seo, Seong Wook Chae, Kun Chang Lee:
The Impact of Human Brand Image Appeal on Visual Attention and Purchase Intentions at an E-commerce Website. ACIIDS (3) 2012: 1-9

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.