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"Advertising Strategy in the Presence of Reviews: An Empirical Analysis."

Brett Hollenbeck, Sridhar Moorthy, Davide Proserpio (2019)

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DOI: 10.1287/MKSC.2019.1180

access: closed

type: Journal Article

metadata version: 2025-01-19

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Brett Hollenbeck, Sridhar Moorthy, Davide Proserpio:
Advertising Strategy in the Presence of Reviews: An Empirical Analysis. Mark. Sci. 38(5): 793-811 (2019)

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