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"Customer Lifetime Value Measurement."

Sharad Borle, Siddharth S. Singh, Dipak C. Jain (2008)

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DOI: 10.1287/MNSC.1070.0746

access: closed

type: Journal Article

metadata version: 2020-06-30

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  - journals/mansci/BorleSJ08
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  - https://dblp.org/rec/journals/mansci/BorleSJ08
Sharad Borle, Siddharth S. Singh, Dipak C. Jain:
Customer Lifetime Value Measurement. Manag. Sci. 54(1): 100-112 (2008)

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