More Web Proxy on the site http://driver.im/

default search action

combined dblp search
author search
venue search
publication search

ask others

"Predicting positive user responses to social media advertising: The roles ..."

Jieun Lee, Ilyoo B. Hong (2016)

> Home

Details and statistics

DOI: 10.1016/J.IJINFOMGT.2016.01.001

access: closed

type: Journal Article

metadata version: 2022-04-09

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/ijinfoman/LeeH16
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/ijinfoman/LeeH16
Jieun Lee, Ilyoo B. Hong:
Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity. Int. J. Inf. Manag. 36(3): 360-373 (2016)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.