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"Optimal allocation of promotional resource for multi-product in segmented ..."

P. C. Jha et al. (2011)

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DOI: 10.1504/IJAOM.2011.045458

access: closed

type: Journal Article

metadata version: 2023-09-30

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P. C. Jha, Remica Aggarwal, Anshu Gupta, P. K. Kapur:
Optimal allocation of promotional resource for multi-product in segmented market for dynamic potential adopter and repeat purchasing diffusion models. Int. J. Adv. Oper. Manag. 3(3/4): 257-270 (2011)

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