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"An app a day keeps a customer connected: Explicating loyalty to brands and ..."

Yu-Hui Fang (2019)

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DOI: 10.1016/J.IM.2018.07.011

access: closed

type: Journal Article

metadata version: 2020-02-20

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Yu-Hui Fang:
An app a day keeps a customer connected: Explicating loyalty to brands and branded applications through the lens of affordance and service-dominant logic. Inf. Manag. 56(3): 377-391 (2019)

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