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"Optimal Budget Allocation Across Search Advertising Markets."

Yanwu Yang et al. (2015)

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DOI: 10.1287/IJOC.2014.0626

access: closed

type: Journal Article

metadata version: 2023-05-16

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Yanwu Yang, Daniel Zeng, Yinghui Yang, Jie Zhang:
Optimal Budget Allocation Across Search Advertising Markets. INFORMS J. Comput. 27(2): 285-300 (2015)

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