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"Advertising and pricing of online direct selling considering network ..."

Liang Shen et al. (2023)

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DOI: 10.1108/IMDS-04-2021-0247

access: closed

type: Journal Article

metadata version: 2024-01-13

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Liang Shen, Runjie Fan, Yuyan Wang, Hua Li, Rongyun Tang:
Advertising and pricing of online direct selling considering network externalities. Ind. Manag. Data Syst. 123(11): 2751-2770 (2023)

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