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"Marketing analytics: Methods, practice, implementation, and links to other ..."

Stephen L. France, Sanjoy Ghose (2019)

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DOI: 10.1016/J.ESWA.2018.11.002

access: closed

type: Journal Article

metadata version: 2019-01-18

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Stephen L. France, Sanjoy Ghose:
Marketing analytics: Methods, practice, implementation, and links to other fields. Expert Syst. Appl. 119: 456-475 (2019)

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