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"Competition in defensive and offensive advertising strategies in a ..."

Dominika Machowska, Andrzej Nowakowski (2020)

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DOI: 10.1016/J.EJCON.2019.10.004

access: closed

type: Journal Article

metadata version: 2020-12-29

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Dominika Machowska, Andrzej Nowakowski:
Competition in defensive and offensive advertising strategies in a segmented market. Eur. J. Control 53: 98-108 (2020)

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