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"Economics of first-contact email advertising."

Ram D. Gopal, Arvind K. Tripathi, Zhiping D. Walter (2006)

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DOI: 10.1016/J.DSS.2005.11.004

access: closed

type: Journal Article

metadata version: 2020-02-20

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Ram D. Gopal, Arvind K. Tripathi, Zhiping D. Walter:
Economics of first-contact email advertising. Decis. Support Syst. 42(3): 1366-1382 (2006)

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