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"New Service's Expectation Positioning by Applying Cumulative Prospect Theory."
Soe-Tsyr Daphne Yuan, Hsi-Yun Wang (2016)
- Soe-Tsyr Daphne Yuan, Hsi-Yun Wang:
New Service's Expectation Positioning by Applying Cumulative Prospect Theory. IESS 2016: 45-59
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