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"Factors Influencing Consumers' Continued Purchase Intention of Health ..."

Hsiu-Chia Ko (2023)

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DOI: 10.1109/ICAST57874.2023.10359316

access: closed

type: Conference or Workshop Paper

metadata version: 2024-01-22

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Hsiu-Chia Ko:
Factors Influencing Consumers' Continued Purchase Intention of Health Foods through Live-Streaming Shopping: An Extension of the Value Model for Price Discounts. iCAST 2023: 216-221

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