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"The Right Level of Complexity in a Banner Ad: Roles of Construal Level and ..."

Chih-Tung Kao, Man-Ying Wang (2013)

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DOI: 10.1007/978-3-642-39209-2_67

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-24

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Chih-Tung Kao, Man-Ying Wang:
The Right Level of Complexity in a Banner Ad: Roles of Construal Level and Fluency. HCI (13) 2013: 604-613

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