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"One-step Reach: LLM-based Keyword Generation for Sponsored Search Advertising."
Yang Wang et al. (2024)
- Yang Wang
, Zheyi Sha
, Kunhai Lin
, Chaobing Feng
, Kunhong Zhu
, Lipeng Wang
, Xuewu Jiao
, Fei Huang
, Chao Ye
, Dengwu He
, Zhi Guo
, Shuanglong Li
, Lin Liu
:
One-step Reach: LLM-based Keyword Generation for Sponsored Search Advertising. WWW (Companion Volume) 2024: 1604-1608
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