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"What Drives Users to Follow Companies' Microblogs?: An Elaboration ..."
Kem Z. K. Zhang et al. (2013)
- Kem Z. K. Zhang, Sesia J. Zhao, Hong Zhang, Matthew K. O. Lee:
What Drives Users to Follow Companies' Microblogs?: An Elaboration Likelihood Model Perspective. WHICEB 2013: 91
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