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Gökhan Yildirim 0003

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affiliation: Charles III University of Madrid, Department of Business Administration, Spain

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2010 – 2019

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2017
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Mercedes Esteban-Bravo, Jose M. Vidal-Sanz, Gökhan Yildirim:
Can Retail Sales Volatility be Curbed Through Marketing Actions? Mark. Sci. 36(2): 232-253 (2017)
2014
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Mercedes Esteban-Bravo, Jose M. Vidal-Sanz, Gökhan Yildirim:
Valuing Customer Portfolios with Endogenous Mass and Direct Marketing Interventions Using a Stochastic Dynamic Programming Decomposition. Mark. Sci. 33(5): 621-640 (2014)

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