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HMD - Praxis der Wirtschaftsinformatik, Band 235

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Band 235, Februar 2004

IT-Lösungen im Handel

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Jörg Becker, Axel Winkelmann:
Warenwirtschaft im 21. Jahrhundert - Bedeutung von IT im Handel.
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Peter Fettke, Peter Loos:
Referenzmodelle für den Handel.
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Peter Chamoni, Roland Düsing, Steffen Stock:
Customer Relationship Management auf der Grundlage von analytischen Informationssystemen im Handel.
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Karim Khakzar, Hans-Martin Pohl, Wolfgang Frank, Thomas Berger, Thomas Jöckel, Marcus Feßler:
Neue multimediale Verkaufs- und Erlebnisräume in den traditionellen Ladengeschäften der Innenstädte.
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Wolfgang Scherrer:
Electronic Billing im Handelsumfeld.
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Kai Schwindt:
Einsatz von Funketiketten in der Handelslogistik.
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Christine Arend-Fuchs, Joachim Klippel, Magnus Meier:
Analyse des Marktpotenzials und der Geschäftsprozesse im B2B-Handel als Grundlage für die Anforderungen an die Informationstechnologie.

Weitere Themen

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Andreas Meier:
Citizen Relationship Management - Ein Online-Kommunikationsmodell für Bürgerinnen und Bürger.
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Stefan Jablonski, Christian Meiler, Ilia Petrov:
Web-Content-Managementsysteme: Trennung von Struktur, Inhalt, Darstellung und Programmlogik.

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