The good news is: the number of searches on Google keeps growing. The bad news is: decreasing clickthrough rates on organic results ( especially in mobile), fewer big companies dominating the world’s Google search results and more results answered entirely in Google’s SERPs. As Google answers a higher and higher percent of queries in the results themselves and refers out less traffic to websites
External search engines like Google and Bing are a major source of traffic for Etsy, especially for our longer-tail, harder to find items, and thus Search Engine Optimization (SEO) is important in driving efficient listing discovery on our platform. We want to make sure that our SEO strategy is data-driven and that we can be highly confident that whatever changes we implement will bring about posi
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