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Best for apple users
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Best for compatibility
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In a side-by-side comparison of Wipr vs. Adblock Plus, we confirmed that Adblock Plus is the best ad blocker of the two. It’s not a landslide victory, though, and if you’re an Apple aficionado, Wipr might be a great fit for you.
In this expert guide, we’ll compare Wipr vs. Adblock Plus, and review features, prices, and test scores to help you select the one that accommodates your needs best.
Getting the right ad blocker is imperative if you want to protect your privacy from annoying and potentially dangerous ads. Ad blockers are as unique as users, so what you choose depends on your specific needs.
One of the main differences between Wipr and Adblock Plus is their target audience. Wipr was developed just for Apple, while Adblock Plus will work with various platforms, making it more suitable if you want coverage on different devices and browsers.
Adblock Plus also has a free version that provides powerful blocking. For more features, there is a paid plan available. Wipr has no free plan but asks only for a one-time, nominal fee.
| Best for | Best for Apple users | Best for compatibility |
| Price | $1.99 | From $3.33/mo (billed annually) |
| Ads blocked on Forbes | 9 | 56 |
| Does it block YouTube ads? | ||
| Compatibility | Safari, macOS | Chrome, Firefox, Edge, Safari, Opera, Yandex |
| Mobile compatibility | iOS | Android, iOS |
| Learn more | Get Wipr | Get Adblock Plus |
Our Pick
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| Price range | $1.99 one-time fee | Free to $4.00/mo |
| Best value plan | $1.99 | Adblock Plus Premium for $3.33/mo (billed annually) |
| Free version available | ||
| Money-back guarantee | Yes —14 days through Apple | Yes — 60 days |
| Learn more | Get Wipr | Get Adblock Plus |
Adblock Plus provides users with a free version and a paid Premium plan. The Premium plan costs $4.00/mo, but you can save some cash by opting for the annual subscription, which costs $3.33/mo (billed annually).
Wipr costs only $1.99, which works great as an economical, straightforward option for blocking ads.
One standout feature Adblock Plus offers is a 60-day money-back guarantee. If you aren’t happy with your purchase, you have ample time to get a refund. This time frame is longer than many ad blockers we’ve reviewed and allows you to thoroughly test the product.
With Wipr, there’s no money-back guarantee directly from the product. However, Apple Store purchases can be refunded within 14 days with a receipt if you reach out to Apple support.
| Feature | Our Pick
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| Whitelisting | ||
| Blacklisting | ||
| Ads blocked counter | ||
| Bypasses paywalls | ||
| Blocks pop-up ads | ||
| Blocks tracking | ||
| Blocks video ads | ||
| Blocks banner ads | ||
| Blocks push ads | ||
| Learn more | Get Wipr | Get Adblock Plus |
Wipr was designed to be a straightforward ad blocker, but it does have features like whitelisting, so you can keep certain content unblocked. That can be handy when you want to support your favorite blogger or content creator.
Adblock Plus has more features than Wipr, but it also comes at a higher cost for the paid plans. You get an ads counter to illustrate how many intrusive advertisements have been stopped. This feature helps you stay informed about how well your blocker is working, and we wish Wipr included this one too.
Wipr also doesn’t include blacklisting. This feature would be nice to have when you want to list specific sites you never want to receive ads from, but it isn’t essential for an effective blocking experience. Still Adblock Plus includes this feature, which makes blocking ads easier.
Our Pick
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| AdBlock Tester score | 100/100 | 100/100 |
| Cover Your Tracks score | 1.5/3 | 0/3 |
| Can You Block It score | 3/3 | 3/3 |
| YouTube ads blocked | ||
| Paywalls bypassed | ||
| Learn more | Get Wipr | Get Adblock Plus |
Both Wipr and Adblock Plus received 100/100 marks from AdBlock Tester. This test measures how your ad blocker might perform against various advertising tools in a real-world setting.
However, both ad blockers struggled with the Cover Your Tracks test. Adblock Plus provided zero protection against trackers. These include invisible trackers, which don’t make their presence known while browsing, and fingerprinting, which is how websites build profiles of you while browsing.
Wipr fared only a bit better, scoring 1.5/3 on this test by providing partial protection against tracking ads and invisible trackers. But if you demand more privacy, neither of these ad blockers will probably be what you need.
Both Wipr and Adblock Plus aced our Can You Block It tests. This test shows how effective a blocker is at covering a variety of different ads, like those annoying pop-ups.
Both ad blockers work against YouTube ads but neither showed any potential for bypassing paywalls.
| Feature | Our Pick
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| Windows | ||
| macOS | ||
| Android | ||
| iOS | ||
| Linux | ||
| Browser extensions | Safari | Chrome, Firefox, Safari, Opera, Edge, Yandex |
| 24/7 customer support | ||
| Customer support options | Email, online guides | Email, online guides |
| Learn more | Get Wipr | Get Adblock Plus |
We had no navigation issues, when trying out the interfaces for both Wipr and Adblock Plus. Both were easy to install and use.
Wipr was simple to set up and after that, we needed only to turn it on and off to test it. It doesn’t have a ton of bells and whistles, so there’s not much to do other than manually refresh the application.
We don’t think this is a downside, as Wipr is designed to be a streamlined Apple ad blocker. Since ad blockers work to keep intrusive trackers and advertisements away, Wipr has succeeded in being an effective product.
Adblock Plus was also easy to set up. During our testing, we noticed that ads typically shown during videos weren’t there. We also like that Adblock Plus has extensive compatibility, with apps for multiple operating systems, mobile devices, and browsers.
Neither product has 24/7 customer support, which is disappointing but not something we consider to be a deal breaker. Both services allow you to reach out via email for support or peruse their knowledge bases for information.
Wipr is a good ad blocker if you use an Apple device and want a product with no frills.
Adblock Plus is a good product, but if you want a free product that blocks almost all ads and allows for more customization, uBlock Origin is a good choice.
One disadvantage of Adblock Plus is that it didn’t protect against any trackers during our Cover Your Tracks test. That may indicate that it isn’t a good option for those who want more privacy while online.
Wipr Extra is a stronger, additional extension included with Wipr. It helps block ads on sites like YouTube.
Adblock Plus and Wipr were made for different needs. Adblock Plus is better if you have multiple devices and use various platforms. It has features that many people will want in an ad blocker, like an ads blocked counter and whitelisting.
Meanwhile, Wipr was made for the Apple environment. It’s more limited, but it was intended to be that way, allowing for easy integration between iOS and macOS.
From our tests and the features included, Adblock Plus is the better ad blocker. But if you’re part of the Apple ecosystem and want an efficient tracker blocker to use with Safari, Wipr is still a good choice.
If neither of these ad blockers works for you, other products may check more boxes. We’ve included some alternatives that offer various prices and features to allow for a better online experience without all those bothersome ads.
Threat Protection |
CleanWeb |
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| Best for | Best for blocking YouTube ads | Best overall | Best for blocking streaming ads |
| Price | Starts at $1.59/mo (billed annually) | Starts at $2.99/mo (billed every two years) | Starts at $1.99/mo (billed every two years) |
| Free version? | |||
| Adblock Tester score | 100/100 | 91/100 | 98/100 |
| Cover Your Tracks score | 2/3 | 2/3 | 0.5/3 |
| Can You Block It score | 3/3 | 2/3 | 3/3 |
| Blocks YouTube ads? | |||
| Compatibility | Windows, Mac, Chrome, Edge, Opera, Amazon Fire, Safari, Android, iOS | Threat Protection Pro: Windows, macOS
Threat Protection: |
Windows, macOS, Android, iOS, Linux, Chrome, Edge, Firefox, FireTV |
| Learn more | Get Total Adblock | Get NordVPN Threat Protection | Get Surfshark CleanWeb |
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