I love, love, love this experiment from Matt—messin’ around in websites!
I am going to continue to write this newsletter. I am going to spend hours and hours pouring over old books and mailing lists and archived sites. And lifeless AI machines will come along and slurp up that information for their own profit. And I will underperform on algorithms. My posts will be too long, or too dense, or not long enough.
And I don’t care. I’m contributing to the free web.
It’d be best to publish your work in some evergreen space where you control the domain and URL. Then publish on masto-sky-formerly-known-as-linked-don and any place you share and comment on.
You don’t have to change the world with every post. You might publish a quick thought or two that helps encourage someone else to try something new, listen to a new song, or binge-watch a new series.
Also, developers:
Write and publish before you write your own static site generator or perfect blogging platform. We have lost billions of good writers to this side quest because they spend all their time working on the platform instead of writing.
Designers, the same advice applies to you: write first, come up with that perfect design later.
If you only write when you’re sure you’ll produce brilliance, you’ll never write.
So the human web, the people net, the your-net. Whatever it is called, it doesn’t matter. The important thing is that it is yours, if you want it. If you’re tired of the conglomerate-net, disgusted by the commercialised web, sick of being the product, allergic to The Algorithm, then you can have something else. Something of your own.
You want to upload your artwork? Write fanfic? World build? Document your developing Sistrum-playing skills? Discuss your experiences slice-of-life style? Experiment with poetry?
Do it.
Use wordpress if you want. Use Blogger. Hell, use Frontpage 98 if you want. Or learn some HTML And CSS and type it all up in notepad.exe. Or just HTML, don’t even bother with the CSS. Just make it yours.
In our current digital landscape, where a corporate algorithm tells us what to read, watch, drink, eat, wear, smell like, and sound like, human curation of the web is an act of revolution. A simple list of hyperlinks published under a personal domain name is subversive.
The web is what we make it.
Write for yourself.
Tinkering with my website and getting inspired at Indie Web Camp Brighton.
A collection of hyperlinks to collections of hyperlinks.
Cross-posting to wherever is flavour of the month.